When Design Isn’t Shared, It’s Forgotten
Today, clients don’t discover architects through newspapers or awards.
They discover them through Reels, carousels, captions, and the stories behind each line you draw.
If you’re still saying “my work will speak for itself,”
you’re already invisible.
Your portfolio may win awards,
but your narrative wins attention — and attention wins projects.
Why Most Architects Struggle With Visibility
● They wait for publications, not platforms.
● They believe marketing is for influencers.
● They treat social media as a distraction, not a tool.
● They post only final images — and forget the story.
The truth? People don’t connect with perfect facades.
They connect with imperfect stories.
Branding Is Not a Logo — It’s a Feeling
Branding is the emotional memory a client carries after scrolling your feed.
● What do you stand for?
● How does your design philosophy translate visually?
● Why should a client trust you over others?
That’s branding.
And Instagram is where you build it.
Instagram Isn’t Just a Portfolio — It’s Your Design Narrative
Instagram lets you showcase not just what you built,
but why you built it that way.
● Share the story of the corner that catches 4PM light.
● Show why the entrance steps were curved, not straight.
● Talk about the soil, the family, the constraints, the joy.
It’s not about showing perfection.
It’s about showing process, purpose, and personality.
The Most Followed Architects Aren’t Always the Most Famous — They’re the Most Consistent
Examples?
● Vinu Daniel shares stories of earth, communities, and craft.
● Studio Saar shares hand sketches and poetic captions.
● Norm Architects post serenity with substance.
They all speak a design language — and a human language.
That’s the difference.
Want More Projects? Be Seen, Be Understood, Be Remembered
Here’s what actually works:
● Before-after carousels that show transformation
● Reels showing material in use — textures, grains, weight
● Design process diaries with sketches, site visits, mood boards
● Behind-the-scenes moments of teamwork, site chaos, and triumphs
● Polls and Q&As that invite your audience to think like a designer
People want to join your journey, not just judge your result.
Your Instagram Grid Is Your Digital Office
Make it feel like you.
● Choose 3–4 brand colors
● Use clean typography
● Stick to a content rhythm — 2 posts per week is enough
● Build Highlights for FAQs, Testimonials, Process, and Projects
Your feed should be as intentional as your floor plan.
The Architect vs The Studio: Who Should Show Up Online?
● You — if you’re a solo practitioner or thought leader
● Your firm — if you’re building a scalable team
● Ideally, both — personal for trust, firm for authority
Let people connect to you, then hire your team.
You’re Not Too Late. You’re Just One Post Away
You don’t need a DSLR or a media team.
● Start with one real project
● Write one paragraph of its story
● Post one behind-the-scenes sketch
● Record one raw walkthrough from your phone
People don’t need you to be perfect.
They need you to be present.
No One Remembers a Silent Genius
You could be the best designer in your city.
But if no one knows your values, your process, your point of view —
you’ll keep waiting for “good clients” that never find you.
In the Instagram era, your story is your credibility.
So speak.
Start Building the Brand That Matches Your Buildings
If you’re an architect, interior designer, or studio that wants help with:
● Building a magnetic Instagram presence
● Writing posts that sound like you
● Creating a narrative for your projects
● Turning views into real inquiries
Reach out. Let’s make your design speak loud and clear.
📩 contact@mishulgupta.com
📱 +91-94675-99688
🌐 www.mishulgupta.com